Your projects look stunning.
Your ads don't.

We make ads for conservatory, extension, and home improvement companies that match the quality of the work you actually build. AI-powered. One senior creative. A fraction of what agencies charge.

Samsung Cadbury's Škoda Cheesestrings Mikado Guinness

Brands our founder made ads for at Saatchi & Saatchi. Now he makes them for businesses like yours.

The problem

Every home improvement ad looks the same. Yours probably does too.

"SAVE £5K THIS MARCH!" "20% OFF for NHS workers!" "FREE flooring!" Sound familiar? Your competitors are running the same discount playbook. So when a homeowner sees your ad, it looks exactly like everyone else's.

Meanwhile, your actual projects are beautiful. The gap between what you build and how you advertise it is the biggest we've seen in any industry.

Checkatrade sends leads to 5 companies

You're competing on price before you've even picked up the phone. The lead was never really yours.

Your Google Ads land on your homepage

A page with a "SAVE £5K" banner and a generic contact form. No wonder conversion rates are low.

You're running the same ad 9 times

Same creative, same text, same audience. You're paying to show the same thing to the same people.

What we've delivered

One client. No agency. These numbers.

An early-stage company needed ads across Meta and Google. No marketing team. No agency. We ran everything.

28.6%
Meta conversion rate
20.6%
Google CTR
(industry avg: 3.7%)
£0.32
Cost per result
(40% below avg)
92p
Cost per result
(second campaign)

We'll show you the live dashboards on a call if you want to verify these numbers.

Lead gen company vs. Adhouse

Your current setup

Leads from Checkatrade / Bark / bought lists
Cost per lead £50-100
Lead quality Tyre-kickers and price shoppers
Your ads look like Everyone else's
Creative control None
Monthly cost £3-5k (leads + fees)
You're renting leads. You own nothing.

Adhouse

Leads from Your own campaigns
Cost per lead £20-35
Lead quality People who chose you
Your ads look like Grand Designs, not DFS
Creative control You approve everything
Monthly cost From £1,000 + ad spend
You own your pipeline. Leads come to you.

How it plays out

Week 1

We audit your current ads and lead sources. You see exactly where your money's been going.

Week 2-3

New ads live. Targeting homeowners in your area who are actively searching. You approve everything first.

Every month after

AI analyses what's working. Winners get more budget. Underperformers get replaced. Your cost per lead drops.

One extra conservatory sale covers the year.

Month-to-month. No lock-in.

Starter

£1,000
per month
  • Full ad account audit
  • AI-generated ad variations
  • 1 platform (Google or Meta)
  • Targeting homeowners in your area
  • Monthly report with lead numbers
  • Email support
Get started

Full Stack

£3,500
per month
  • Everything in Growth
  • All platforms inc. Instagram
  • Email follow-up sequences
  • SEO content (galleries, guides)
  • Weekly call
  • Full marketing strategy
  • Priority turnaround
Get started

FAQ

How is this different from Checkatrade?

Checkatrade sells the same lead to multiple companies. You compete on price. With us, leads come directly to you through your own ads. They've seen your work. They chose you. No sharing.

Do you manage the ad spend too?

Yes. Google Ads, Meta, budget allocation, bid strategy - all us. You set the budget (we recommend £1,500+ to start), we make it work.

How fast will I see leads?

Audit in week one. First ads live in two to three weeks. Most clients see new enquiries within the first month.

I've been burned by marketing companies before.

We know. Most home improvement companies have. That's why it's month-to-month. If the leads aren't coming by month two, walk away. We'd rather lose a client than keep one who isn't seeing results.

What does "AI-powered" mean?

Every ad goes through us. We decide what ships. AI is how we generate dozens of variations and analyse what works - faster than any agency team. The taste is ours. The speed is the machine's.

Do you only work with home improvement?

It's our specialism. We understand the products, the customer journey, the seasonal patterns, and what makes homeowners stop scrolling and pick up the phone.

Find out what your ads should look like.

30 minutes. We look at your current ads, show you what your competitors are doing, and tell you exactly what we'd change. Free. No obligation.

Book a free audit

+44 7474 886 885

We know what good looks like. And we know what sells.

Our founder spent years making ads for Samsung, Cadbury's, and Škoda at Saatchi & Saatchi - 134 million views. Then built three companies. Raised ~£1m. Ran every ad campaign himself.

Now we use AI to do what used to take an agency team of eight. We specialise in home improvement because the gap between what your projects look like and what your ads look like is the biggest we've seen in any industry.

The ad credentials

Art director at Saatchi & Saatchi. Trained at Wieden & Kennedy, BBH, and Mother London. 134 million views on YouTube.

The business credentials

Founded three companies. Luxury brand in Net-A-Porter, Selfridges, and Harvey Nichols. In Vogue five times. NHS-approved wellness app. Raised ~£1m from 25+ investors.